Amplifying an asset’s return potential starts by elevating its perceived value.

We’ve helped these firms position each asset for the highest-leverage buying audience, generating more value without adding risk or sacrificing flexibility.

Chicago, IL

Water Street
Healthcare Partners

Water Street Healthcare Partners
Chicago, IL
Asset: Imagine360
Cottonwood Heights, UT

Relaunched brand to capitalize on higher-growth opportunities with new mid-market audiences. Targeted C-suites and HR leadership within multinational organizations to amplify per-deal value.

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Chicago, IL

Thoma
Bravo

Thoma Bravo
Chicago, IL
Asset: ABC Fitness Solutions
Sherwood, AR

Helped scale operations, seizing on the opportunity to drive new revenue streams without adding significant additional overhead. Resulted in elevated asset value without increased risk.


New York, NY

Welsh
Carson

Welsh Carson
New York, NY
Asset: Concentra
Addison, TX

Launched expanded offerings, refocused on urgent care within occupational health. Helped seamlessly add new revenue sources while amplifying existing successes.

Stamford, CT

Oak HC/FT
Partners

Oak HC/FT Partners
Stamford, CT
Asset: WithMe HEALTH
San Mateo, CA

Originated asset branding, including name, messaging, identity and marketing launch. Created a marketing suite exclusively focused on high-leverage audiences like C-suites, HR leadership and health plans.

Miami, FL

H.I.G.
Capital

H.I.G. Capital
Miami, FL
Asset: Riveron
Dallas, TX

Holistically reapproached market positioning strategy, beginning with value-driven research. Developed marketing suite to relaunch the asset with focused targeting on high-value audiences like CFOs and private equity firms.

Chicago, IL

The Vistria
Group

The Vistria Group
Chicago, IL
Asset: Behavioral Health Group
Dallas, TX

Helped launch expanded service offering supported by elevated brand positioning. Managed growth-oriented digital campaigns to drive amplified new patient leads.

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New York, NY

Veritas
Capital

Veritas Capital
New York, NY
Asset: Gainwell Technologies
Conway, AR

Managed market positioning and digital strategy following merger with HMS. Launched growth-focused campaigns targeting states, commercial health plans, federal employers and legislators, and other high-leverage audiences.

Seattle, WA

Providence
Ventures

Providence Ventures
Seattle, WA
Asset: RxREVU (Arrive Health)
Addison, TX

Created a branding and marketing strategy to position the asset for growth beyond real-time prescription services, targeting health systems, health plans, PBMs, and EHR vendors, among other high-growth audiences.

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Asset value is originated through innovation but only becomes tangible through marketing.

All private equity firms know that innovation is the key to driving value in the modern market. However, only a select few understand that an asset’s return potential ceiling is dramatically raised by thoughtful branding and marketing.

Asset value isn’t self-evident, it’s perceived. At AvreaFoster, it’s our job to help you articulate that value to lending partners, operators, investment bankers, or any other stakeholder who defines the future of your portfolio.


Let’s talk about the ROI of standing out.

Where could your portfolio win in the margins with marketing? Reach out to AvreaFoster to start the conversation about what sets you apart. For more information please visit avreafoster.com.