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Brand Engineering Guide

 

Discover how important a sound brand strategy is to your success. Follow five steps to craft a resilient brand platform that will focus your efforts and motivate your customers.

Learn how to create a powerful brand that captures the spirit of your organization.

 

THIS IN-DEPTH GUIDE COVERS:

The importance of research and discovery.

An introduction to brand pillars, idea and promise.

The basic building blocks of brand expression.

The key tools of brand development.

A big-picture view of brand activation.