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SALES & MARKETING
OUTLOOK 2021

 

What will 2021 hold for sales and marketing? This report looks at trends over the past 6 to 8 months to serve as indicators for future spend and tactics.

We’ve curated a variety of indicators from surveys and thought leaders, including those in AvreaFoster’s own network of B2B sales and marketing professionals. We hope these insights will serve as a road map for businesses to plan for the recovery that is sure to come.

 

OUR GUIDE ADDRESSES:

Statistically meaningful sales and marketing trends linked to spend and tactics that occurred in the early stages of the pandemic and ongoing.

Insights from B2B leaders relative to their company’s experience during COVID-19 and predictions of what is
to come for sales and marketing.

A prediction of 2021 sales and marketing budgets and most valuable tactics, supported by thought leaders and survey results from reputable research firms.